Last summer, the Vibrant Project launched a brand new experience: get your own 3D figurine!
From July 2014 to January 2015, a 3D figurine was offered every day to a lucky visitor of the Cour Bleue of the BHV Marais L/Homme. The principle of the game was simple : Select an ‘elf’ (an inedit objet printed in 3D) by its character and its look. Each ‘elf’ is connected to an app on a tablet though an RFID-chip. The app on the tablet is an instant-win game. So the winner of the day could go directly to the 3D Studio close by and get his figurine done instantaneously.
Any passerby could win it while enjoying a beautiful sheltered terrace in the heart of Paris.
Hundreds of figurines are unveiled in a special set that is fully conceived by The Vibrant Project. The whole scene reflects the BHV Marais’ look and feel.
La Cour Bleue, inside the BHV Marais L/HOMME Store, home to the first 3D Portrait Studio
As part of the BHV’s continued effort to reinvent itself, La Cour Bleue is the latest and certainly most surprising example of this transformative endeavor. By design, it is a place of gustatory pleasures, farniente and discovery of all kinds, which has quickly become a popular spot in the Marais.
The Vibrant Project was commissioned to create a universe of calm and innovation within the BHV Marais L/Homme which was opened to the public in May 2014.
Sponsor of the project is CITYNOVE, the real estate subsidiary of the Galeries Lafayette Groupe. In promoting the launch of the first 3D Portrait Studio, CITYNOVE achieves two strategic objectives. First, to familiarize passers-by with a new route in their neighborhood. Second, to develop the a location for its new shopping offer.
The Vibrant Project for Citynove, Paris 2014
Stunning LED banner inside the new GDF SUEZ lobby
For this project, we designed a LED banner using 38 HD LED modules.
The entire wall is made of frosted glass, hence the glass in front of the screens has been specialy designed with a frosted gradient.
The wall is sourced with exclusive content produced in collaboration with Antoine Carlier.
The Vibrant Project, for GDF SUEZ, Paris La Défense, 2011.
Moving showing the prototype, using a mix of medium and high LED resolution LED.
Client : EDF
Project : Creation of a “ribbon of images” in the lobby.
EDF – Headquarters – 22 Avenue de Wagram, 75008 Paris