Last summer, the Vibrant Project launched a brand new experience: get your own 3D figurine!
From July 2014 to January 2015, a 3D figurine was offered every day to a lucky visitor of the Cour Bleue of the BHV Marais L/Homme. The principle of the game was simple : Select an ‘elf’ (an inedit objet printed in 3D) by its character and its look. Each ‘elf’ is connected to an app on a tablet though an RFID-chip. The app on the tablet is an instant-win game. So the winner of the day could go directly to the 3D Studio close by and get his figurine done instantaneously.
Any passerby could win it while enjoying a beautiful sheltered terrace in the heart of Paris.
Hundreds of figurines are unveiled in a special set that is fully conceived by The Vibrant Project. The whole scene reflects the BHV Marais’ look and feel.
Bring Out Your Inner Character
MOÏMEE has developed proprietary 3D scanning, modeling and printing technologies, which make it now possible for anyone to get their portrait made in 3D. Moïmees are photo-realistic figurines 3D-printed at a size ranging from 6 to 17cm (2.36in to 6.7in).
Combining cutting-edge technology with a strong tradition of craftsmanship, MOÏMEE is a reminder of the Great Masters and commissioned portraitists historically found in this part of the world.
In addition to pioneering a new technology, MOÏMEE is radically changing the way we represent ourselves. While photos have become increasingly volatile with social media, Moïmees represent an augmented portrait. A Moïmee is a special kind of portrait—on that is tangible, timeless, and valuable.
Discover MOIMEE on Facebook, Twitter, Pinterest or Instagram.
14 rue du temple, 75004 Paris
La Cour Bleue, inside the BHV Marais L/HOMME Store, home to the first 3D Portrait Studio
As part of the BHV’s continued effort to reinvent itself, La Cour Bleue is the latest and certainly most surprising example of this transformative endeavor. By design, it is a place of gustatory pleasures, farniente and discovery of all kinds, which has quickly become a popular spot in the Marais.
The Vibrant Project was commissioned to create a universe of calm and innovation within the BHV Marais L/Homme which was opened to the public in May 2014.
Sponsor of the project is CITYNOVE, the real estate subsidiary of the Galeries Lafayette Groupe. In promoting the launch of the first 3D Portrait Studio, CITYNOVE achieves two strategic objectives. First, to familiarize passers-by with a new route in their neighborhood. Second, to develop the a location for its new shopping offer.
The Vibrant Project for Citynove, Paris 2014